Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking. A company will have more success, fewer risks, and increased profits in a blue ocean market. Blue ocean strategy is a business marketing strategy of creating a new market space for its services and products. Feel free to download this presentation template 100% free over at our free template hub, templates. Blue ocean strategy can be applied across sectors or businesses. How is blue ocean strategy different from a classic differentiation strategy. Blue ocean strategy ppt free download as powerpoint presentation. Here are earlier blog posts about how to present the competition. Blue ocean strategy is based on the idea that every enterprise can achieve higher profit by creating new demand in noncompetitive market so called blue ocean. The blue ocean strategy explains how to guide your business across seas with less competition and greater profitability. Corporate strategy powerpoint is a ppt template we created focused on businesses, corporate strategy plans, marketing and product releases presentations. This template is good for blue ocean strategy presentations. Blue ocean strategy powerpoint template professional. Blue ocean studio you can access a free trial here.
Learn more about the blue ocean strategy and find out where you can download the best and 100% free blue ocean strategy powerpoint templates. Creating blue oceans blue ocean strategy preface chapter 1. Blue ocean strategy ppt slides by yodhia antariksa 60197 views. Blue ocean strategy summary by jessestarmer 395542 views. The insead blue ocean strategy institute is dedicated to extending the research on blue ocean shift, blue ocean strategy, and blue ocean leadership by chan kim and renee mauborgne and disseminating it to professors, researchers and practitioners around the globe. Free blue ocean strategy powerpoint template free powerpoint. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. The analyst can define a set of competitive factors in the x axis and compare the value perception of the. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Blue ocean strategy including examples and pdf download. This blog article is a overview of some of the key points of the book by w. Blue ocean strategy software free download for windows 10, 7. In a few cases, companies can give rise to completely new industries, as ebay did with the online auction industry. How to create uncontested market space and make the competition irrelevant, a book by professors w.
You can, of course, email the entire powerpoint file. Great blue ocean strategy diagrams for presentations on market analysis, business strategy analysis, new business ideas, new markets, new products, profitable growth high business performance, etc. The objective of blue ocean strategy is to make competition irrelevant by creating a new value curve for both customers and the company itself. Round blue 1 starts in year 44 and is oneyear long. Nov 04, 2018 want more secrets and tricks like the blue ocean strategy. It is our premium collection, it is created for professional presentations. If you are looking for an impressive and amazing presentation template, then use the blue ocean strategy free powerpoint template. Blue ocean strategy is a concept that has been pioneered by insead professors, w.
What is distinctive about blue ocean strategy as a theory. Here you will find a presentation containing an overview of the main concepts of blue ocean strategy. Displaying powerpoint presentation on blue ocean strategy available to view or download. Challenging the conventional competition based approaches to business strategy, blue ocean.
There is ample opportunity for growth tbat is both profitable and rapid. While lean six sigma is great for optimizing existing processes, it can sometimes inhibit the development of new products and markets. A blue ocean is shaped when a business achieves value innovation that creates value in chorus for both the buyer and the company. You can use that time instead to focus on making sure your presentation is awesome and convince your audience to apply your strategy. An introduction to blue ocean strategy mba knowledge base.
Blue ocean strategy software free download for windows 10. Diagnostic and action framework for building a compelling. The innovation in product, service, or delivery must elevate and make value for the market, although in chorus. This corporate strategy background for powerpoint is associated with the blue oceans strategy and red ocean strategy, the template can be used for example on blue ocean powerpoint presentations for corporate strategy and. Studied 150 strategic moves spanning more than 100 years and 30 industries blue ocean strategy is the simultaneous pursuit of low cost and differentiation aim is not to outperform the competition but to make it irrelevant. Scribd is the worlds largest social reading and publishing site. Simple strategy canvas template for powerpoint is a professional presentation with simple xy axis representations for the blue ocean strategy canvas. How to create uncontested market space and make the competition irrelevant, w. This template enables managers and executives to create a detailed and comprehensible blue ocean strategy. Blue ocean strategy focuses on the ability to create new market space where there is no competition and where the demand for the services becomes uncontested. Blue ocean strategy ppt strategic management cognition scribd. But in most cases, a blue ocean is created from within a red ocean when a company.
Sep 24, 2017 blue ocean strategy requires a different mindset. Blue ocean strategy is a method of creating business strategy of the enterprise, which was described in a book by w. Chan, mauborgne, renee, mauborgne, renee a download it once and read it on your kindle device, pc, phones or tablets. This strategy revolves around searching for a business in which very few firms operate and where there is no pricing pressure. This free template can be used if you are preparing a presentation on blue ocean strategy or interested to launch a new product or develop a new market. It is wiser to benchmark against yourself than to benchmark against your competition.
This tools is a central diagnostic and action framework for comparing different value propositions. Know who developed the blue ocean strategy, understand what is a business universe, differentiate between blue ocean and red ocean, describe ways to create blue oceans, understand key terms related to blue ocean strategy, learn the steps to create a blue ocean strategy, list the blue ocean strategy. Blue ocean strategy free powerpoint templates 24slides. Most investor or sales presentation have some sort of slide about the competitive environment.
This article uses examples from the real world to discuss the specifics of the blue ocean strategy. Readytodownload professionally built powerpoint presentation template for blue ocean strategy with complete customization option. Each tool has a slide for the description and application within the strategy analysis. The set covers different types of models and frameworks that are associated with the strategy models. There are also dedicated diagrams that can help you distinguish between the red and blue ocean strategies as well. Blue ocean strategy presentation blue ocean strategy.
Jul 21, 2010 blue ocean strategy is the bestselling book which launched a worldwide revolution in business strategy. Your role is to assist the new executive team in creating a blue ocean. The cornerstone of blue ocean strategy is value innovation. With the launch of itunes, apple unlocked a blue ocean of new market space in digital music that it has now dominated for more than a decade. Achieved via the delivery of features that have a highest marginal benefit to customer needs. Blue ocean strategy powerpoint template professional powerpoint. Your course participants will truly experience the power of blue ocean strategy by applying the theory and using the methodologies and tools described in the book.
Refining your blue ocean strategy with helpful tools. Eight key points of blue ocean strategy heres the essence of blue ocean strategy captured in eight key points. The six principles of blue ocean strategy formulation principles risk factor each principle attenuates reconstruct market boundaries focus on the big picture, not the numbers reach beyond existing demand get the strategic sequence right search risk planning risk scale risk business model risk evaluation. Specifically, these new markets give a company a very high competitive advantage as well as low pricecost pressure. Blue ocean strategy powerpoint template free download.
Blue ocean strategy is a marketing theory in which a business enters a market that has little or no competition. Value innovation strategy competes in an uncontested market space. Blue ocean strategy tools strategy canvas a diagnostic tool for building a compelling blue ocean strategy it captures the current state of play in the known market space allow you to understand. Readyto download professionally built powerpoint presentation template for blue ocean strategy with complete customization option. Blue ocean strategy powerpoint templates present better 24slides. Jun 15, 2009 the cornerstone of blue ocean strategy is value innovation. With the use of a powerpoint template like our blue ocean strategy template, you wont be wasting hours of your time designing your slides. May 19, 2007 blue ocean strategy presentation by ajay mohan goel 22067 views. The goal of a blue ocean strategy is for organizations to find and develop blue oceans uncontested, growing markets and avoid red oceans overdeveloped, saturated markets. Blue ocean strategy canvas excel template ignition framework. Apple observed the flood of illegal music file sharing that began in the late 1990s, enabled by file sharing programs such as napster, kazaa, and limewire.
By clicking on the link below, you can download the file, save it to your computer and use it to introduce blue ocean strategy concepts in your presentations. Explain who developed the blue ocean strategy explain what is a business universe differentiate between blue ocean and red ocean describe the importance of blue ocean markets explain key terms related to blue ocean strategy describe ways to create blue oceans explain steps to create a blue ocean strategy list the blue ocean strategy. May 31, 2016 instead of fighting headon with your competitors, how do you create uncontested market space and make the competition totally irrelevant. The blue ocean strategy which we boiled down to four steps is all about considering new approaches to make your blog unique by. Plotting your buyer utility map amazon web services. Blue ocean strategy and its implications for businesses. Blue ocean strategy free download as powerpoint presentation. Jul 17, 2018 you dont need to complicate your blue ocean strategy presentation. Blue ocean strategy presentation by ajay mohan goel 22067 views. The strategy canvas is both a diagnostic and an action framework for building a compelling blue ocean strategy. We would like to show you a description here but the site wont allow us. Blue ocean strategy powerpoint template is a free windmills and boat in the blue ocean presentation template.
If you continue browsing the site, you agree to the use of cookies on this website. Blue ocean strategy free powerpoint template powerpointify. Covering topics none of your competitors are touching. Blue ocean strategy is referred to a market for a product where there is no competition or very less competition. Creating blue oceans group 3 anna rendon olivia erwin chase mueller paige stone tanner gilreath brandon laviage powerpoint ppt presentation free to view. This corporate strategy background for powerpoint is associated with the blue oceans strategy and red ocean strategy, the template can be used for example on blue ocean powerpoint presentations for corporate strategy and prospective analysis. The structure can be created or recreated by the steps taken by players in the market. Blue ocean strategy powerpoint templates present better. This templates provides iconography and diagrams to work with the blue ocean strategy tools.
To start thinking outside of the box, you might want to create a blue ocean strategy. This strategy, which is based on extensive research of hundreds of companies spanning across decades and including several industries, proclaims that instead of battling competitors, companies can create new markets for themselves. Slides about blue ocean strategy slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. My tv wide blue ocean strategy strategic management and. Blue ocean strategy powerpoint template sketchbubble. Based on a study of 150 strategic moves spanning more than 100 years and 30 industries, blue ocean strategy addresses this question and provides a systematic approach to drafting and implementing your own blue ocean strategy. It should be noted that most new business launches today are launches in the red ocean domain. Strategy and thinking is not limited by preconceived barriers, and a shift happens from a focus on the supply side to a focus on the demand. Our annual unlimited plan let you download unlimited content from slidemodel. This article explains what the blue ocean strategy is and how it can become a game changer for businesses stuck in stagnating markets.
Blue ocean strategy powerpoint template download free on. Blue ocean strategy powerpoint template is a professional and modern presentation for the description or explanation of the blue ocean strategy theory. The key theme in this article is that when businesses are faced with a choice of battling competition in saturated markets or creating an entirely new. Use this powerpoint template to empower your presentation through great design and structure. Blue ocean strategy how to create uncontested market. The chart below might a completely different take on. Usually, people use tables, or 2x2 3x3 matrices to show how they are different. Red ocean strategy powerpoint template sketchbubble. This strategy makes the competitors irrelevant and the main driver of the companys profits are the decreased costs. How to create uncontested market space and make the competition irrelevant kindle edition by kim, w. Jul 16, 2015 the blue ocean strategy is a reconstructionist view of the market where no accepted boundaries or structure is present. The blue ocean strategy simulation was designed with extensive input from the authors of the bestselling book blue ocean strategy. With these professionally drafted ppt slides, you can easily educate your audience about this revolutionary concept. Blue ocean strategy with boss business simulation stratx.